A Saudi distribution business with real-time operational demands
AAAD is a leading supplier of primary raw ingredients for bakeries, confectioners and consumers. Operating from warehouses in Jeddah, Riyadh and Dammam, the company distributes goods and services throughout Saudi Arabia and sources products from global brands including Nestle, Unilever, Hershey, Ferrero and Lotus Foods.
That operating model depends on accurate inventory, responsive supply chain processes and reliable financial control. As the business grew, the SAP platform had to support faster decisions across stores, warehouses and finance teams without creating a long procurement cycle or a heavy internal infrastructure burden.
- Multi-location distribution across major Saudi cities
- Supply chain and finance processes requiring timely data
- Dependence on SAP for operational control and process consistency
